Download Logo Savvy: Top Brand Design Firms Share their Naming and Identity Strategies, by Perry Chua, Dann Ilicic
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Logo Savvy: Top Brand Design Firms Share their Naming and Identity Strategies, by Perry Chua, Dann Ilicic
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How to choose a name and create a catchy mark
After the business plan, the first step for any new company is choosing a name—a seemingly simple activity which can be extremely challenging. The next and equally challenging step is designing a logo that is eye catching, appropriate, and reflective of the chosen name of the business. Even for the seasoned designer, this is a remarkably difficult task.
Logo Savvy will help readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo design. Chapters showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies which have developed a visual identity in tandem with a name. Case studies, corresponding side bars, and tips provide designers with the inspiration and tools they need to find the right approach for their own clients.
- Sales Rank: #1923911 in Books
- Brand: Rockport Publishers
- Published on: 2008-10-15
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x .56" w x 9.25" l, .0 pounds
- Binding: Paperback
- 192 pages
- Used Book in Good Condition
About the Author
WOW! Branding has implemented effective branding strategies for a number of companies to help them attract capital, market share, and employees. Creative Director Perry Chua, and founding partner Dann Ilicic, have been widely recognised with awards from Applied Arts, Summit Creative Awards, and Neenah Paper, among others. Their work has been published internationally in numerous design journals.
Most helpful customer reviews
0 of 1 people found the following review helpful.
A Must have for every Designers Shelf
By JVPrint dot com
Im going to keep this feedback nice and simple...I went to the library and borrowed it. I discovered someone else was waiting on it. I souldnt renew it. $18 in fines later i realized i need to just by the book. Word of Advice. Dont get $18 in fines when you can just buy the book. Great read!
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